Our Approach
Natureallé is committed to being environmentally conscious and follows a carefully curated framework.
Natureallé’s partners are handpicked based on a shared ethos that reflects one or more of the values listed below
· Supports organic and natural products,
· Encourages local artisans’ economic empowerment and provides aid to indigenous communities
· Environmentally conscious practices
· Cruelty-free testing practises
· Believes and promotes the use of chemical free products
· Supporting fair trade practices - putting people and the planet first
· Being cognizant of their carbon footprints
· Focused on building a circular economy
The platform strives to enlist consciously chosen high-quality products. Before engaging a brand, Natureallé does extensive checks during the brand evaluation and onboarding process to verify brand compliance and product authenticity. The listed partner's products are available directly from the manufacturer and authorised online wholesalers.
The Natureallé framework reflects the questions asked regarding the sourcing of a product, the processes involved in its manufacturing and packaging, the product lifespan and its overall impact. The Natureallé framework also serves to understand the people involved in its functions.
It is a measure against which the platform constantly seeks to improve itself and understand how it can be better.
The Natureallé framework
Sourcing
- what raw materials is it made of?
- Where do the ingredients come from?
- Where are the ingredients sourced?
- Are they organic? Are they nature based? Are they made from recycled fibres?
- is it chemical-free?
- is it sulphate free?
What we wonder
- How is it made?
- What is used to make it?
- Can it be done better with less of an environmentalimpact?
- How much-recycled content does the product contain?
- Does the manufacturing involve environmentally sensitive processes?
Packaging
- is it recyclable
- How do we lessen the frequency of disposal?
- Is it biodegradable
- Is it durable?
Reusability
- Does it have multifunctionality?
- Does it cause distress to plants and animals if left unattended in nature?
- Does it break down naturally?
- Is it made of rapidly renewable materials?
Long-term impact
- What is the long-term economic viability of this product
- Does it reduce in the depletion of natural resources
- Does the environment benefit from the use of this product
- Does it lead to awareness of the importance of sustainability
- Does it reduce the carbon footprint
Who
- Who are the people involved in the process?
- What are their beliefs and their driving forces?
- Are they involved in environmental protection programmes?
One of the platform's aims is to raise awareness about carbon offsetting. Natureallé continuously urges its sellers to utilise environmentally friendly shipping materials and provides alternate sustainable options where they are not yet evaluated to be 100% sustainable.
Natureallé works with like-minded enterprises and NGOs to promote its mission. A few of these collaborations are listed below.
Grow Trees and Natureallé – Customers can gift a tree to their loved ones on a special occasion while creating an impact. Grow-Trees has a presence in over 23 states and enables one to choose from diverse theme-based projects that focus on one’s livelihood, wildlife, and the environment.
Natureallé promotes using Gada bags over plastic and has partnered with three NGOs in Tamil Nadu to use their vocational services to promote their sustainability initiative.
The Spastic Society of Tamil Nadu empowers specially-abled youth towards Economic Empowerment through its skilling program.
STORED is a Store for the Ably Disabled, a livelihood support venture run by the Dorcas Research Centre If you’d like additional information on this, please write to us at info@naturealle.com
